Over the summer, our team organized 10 experiential pop-ups in high-traffic areas, while sponsoring wellness-focused gatherings like run clubs, pilates classes, pickleball tournaments, and coffee parties. To top it off, we created the “Ginger Shot Challenge,” inviting participants to capture their raw reaction after trying DOSE’s Extra Strong Ginger & Turmeric shot, sparking viral, shareable moments across social media.
The campaign redefined DOSE’s identity, positioning it as the bold, energetic face of the wellness scene and proving that culture-driven experiences build stronger brands than traditional ads ever could.
The comments showed a mix of laughter and respect. Viewers appreciated the humor in the situations and openly shared that they wouldn’t easily take on the same challenges as the influencers, who stayed composed throughout.
organic impressions
