For each city, we built custom Fireball bars where participants could grab free merch, enjoy discounted Fireball drinks, and capture memorable moments with branded photo ops and signage. Fireball logos were featured on all-access passes, keeping the brand visible throughout the entire crawl, while participants were challenged to complete Fireball-branded missions during the event to unlock exclusive prizes. We also commissioned student creators to produce content before, during, and after each event, ensuring consistent exposure across social media.
Through this campaign, we successfully introduced Fireball to over 150 college bars across 30 cities in Canada and the U.S., engaging more than 50,000 student participants. This campaign proved that when it comes to student marketing, unforgettable experiences beat traditional advertising every time.
The comments showed a mix of laughter and respect. Viewers appreciated the humor in the situations and openly shared that they wouldn’t easily take on the same challenges as the influencers, who stayed composed throughout.
organic impressions
